This section will focus on a downtown parcel, two blocks south of Poyntz Avenue, to develop proposals for a proposed Manhattan Art and Cultural Museum. Based on a current proposal, spearheaded by Robert and Tracey DeBruyn with feasibility and technological analysis completed by MBA candidates within the University’s College of Business Administration, this project presents the opportunity to envision a future hybridized institution incorporating both physical and digital or virtual art. The incorporation of technologies such as projection and hologram systems as well as Virtual and Augmented Reality into museums is in its relative infancy though sufficient applications have been pursued to better understand the range of possibilities—ever-increasing—and the current logics, limitations, and potentials for interactive engagements through these technologies. Experts state that we are currently in a second wave of these efforts, armed with significantly more technological capabilities and promise with a growing body of exhibition precedents. The Museum’s mission for Manhattan and the region is to bring to life the artistic and cultural humanities of our world, which immerse the visitor and create tangible connections that activate peoples’ interests, knowledge, and involvement in the arts in new and engaging ways. To accomplish this, the DeBruyn’s envision a teaching and learning art and cultural institution, This is the basis of the project and additional and specific programming will be defined by the collaborative student groups; this unique project type will be geared towards both the Manhattan community as well as anticipated tourism. Additionally the site includes a number of existing buildings that may be adaptively reused. Building reuse is an increasingly important segment of architectural practice and this studio section—as well as the Town Center section described below—offers the opportunity to develop adaptation strategies in conjunction with the larger design objectives.